Privacy Policy

1. Information We Collect

Aurum Luxe ("we," "our," "us") is dedicated to protecting your privacy. We collect personal information to provide you with a premium shopping experience, process your orders, and improve our services.

We collect information in the following ways:

• Account Details: Name, email address, password, billing address, shipping address, and phone number when you register an account.
• Transaction Data: Details of the products you purchase, payment token status, and order totals. (Note: We do not store credit card details; all payments are processed securely by our PCI-DSS compliant partner Razorpay).
• Usage & Behavioral Information: Search queries, wishlist items, browser types, referral links, and pages visited, to personalize recommendations and settings.

2. How We Use Your Information

Your data allows us to fulfill our commitment to premium service:

• To manage your orders, payments, shipments, and returns.
• To personalize your experience, including storefront layout customization and showing recommendations based on your search history (e.g. using search cookies).
• To communicate with you regarding your transactions, account updates, customer support requests, and marketing promotions (where opted in).
• To detect and prevent fraudulent transactions, spam, and security exploits.

3. Data Sharing and Third-Party Services

We do not sell or trade your personal information. We only share data with trusted service providers who help us operate our business:

• Payment Processors: Razorpay for secure checkout.
• Logistics Partners: Delivery couriers to ship and track your orders.
• Search & Infrastructure: Search systems (like Algolia) and cloud hosts (like Vercel and AWS) to render the storefront and perform fast searches.

4. Cookies and Tracking Technologies

We use cookies to enhance navigation, store session details, and track preferences.

Cookies like `auth-token` are critical for maintaining your authenticated session, while recommendation cookies like `last_search` store your search terms locally to curate and display matching luxury items on your next visit. You can manage or disable cookies through your browser settings.

5. Your Rights and Data Deletion

You have the right to access, correct, or request the deletion of your personal data stored with us at any time.

To make a request or update your preferences, you can edit your profile details inside the storefront settings or reach out directly to our privacy desk.